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Have you ever received an amazing email, one that you’d like to print out and pin to your wall, one that made you grin from ear to ear or slow-clap in appreciation and reverence?

When I come across these gems, I drop them into a “Snippets” folder. I study them, I swoon over them, and I borrow bits and pieces of them to send better email.

Now imagine that every email you send is as great as these occasional all-stars you receive.

Impossible? Not at all.

Worth shooting for? Definitely.

At Buffer, we strive for 100 percent awesomeness in the emails we send to customers, and that pursuit of excellence carries over to the emails we send to teammates, colleagues, friends, and family. We want to send better email, the kind that delivers the intended message plus the desired emotion.

So I’m happy to share some of my sources…

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